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Karnataka Initiatives

To understand the issue, initial awareness talks were given to a group of middle-aged executives working at the Zonal Office of Indian bank in Bangalore and also later for staff of ITC gardenia Hotel, predominantly made up of young people. While the middle aged and aged group felt comfortable to come forward to pledge to donate their eyes, the young crowd was comfortable when the stress was made on they taking care of their eyes, be aware about Eye donation and possibility of they becoming 'Sight Ambassadors to GET EYES'.

With these experiences Nayanajyothi came up with the program “One Million Pledges-One Thousand Partners”. The idea was to make awareness creation as a Mass Movement. In this context, a MOU was signed with R I District 3190 which has 84 clubs and 3500+ Rotarians as well with Sankara Eye Hospital which also has an Eye bank for technical support.

Knowing very well the pivotal role of technology in day to day life, the best way to promote awareness about eye donation to the techsavvy, time starved generation would be to provide an opportunity for pledging online. Nayanajyothi hence teamed with NASSCOM Foundation which has a strong membership of major Software companies spread all over India. NASSCOM Foundation has hosted the Online Pledging facility in their Website and are sharing those pledges with Nayanajyothi.

As part of this effort, Nayanajyothi is piloting an initiative with Cognizant Technologies, Chennai. As part of their CSR Project, Cognizant is involving all their employees across India to know about Eye Donation in a systematic manner as well identifying few committed volunteers to make them Sight Ambassadors and Sight Angels to make this a continuous activity.

To enable the general public to pledge easily, Mobile Pledging application has been developed. As most of the Indian public own a cell phone, it would be easy to make them pledge from wherever they are.

To derive the best out of all the efforts requires, a common platform for all the Stake-holders to collaborate is essential. Nayanajyothi shall facilitate this network – Network for Enhancing Eye Donation (NEED). It is also equally important to have an easily recallable common telephone number to inform about an opportunity of Eye Donation. Nayanajyothi has initiated meetings with Health Secretary, Govt. of Karnataka seeking his support to allow 108 Emergency Ambulance Service Call centre to be used for Eye Donation calls also. Response is being awaited.

While Eye banks are available to harvest Corneas and graft it to needy people, postoperative care is important for the beneficiaries who get Cornea Transplant. Nayanajyothi had meeting with Karnataka Opthalmic Society to seek their support from it's memebers to help such patients.


Last Updated on Sunday, October 02 2011


iindu r
Date: Feb 23, 2011

Nayanjyothi - really I am very happy to participate as a eye donor. Thanks for your support.
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